Challenge 1:

“Create a line of moderately priced, ethically sourced, sweat-shop-free Wikipedia-branded products.”

Social Imprints’ solution 1:

Social Imprints created custom labels imprinted with the Wikipedia logo.
We created t-shirts using uniquely styled Tultex blanks, an alternative to American Apparel at 40% of the cost of American Apparel.

Challenge 2: “Create an internal web store where Wikimedia employees can have Social Imprints send products to internal and external event organizers, and to its worldwide network of volunteers.” Social Imprints’ solution 2:

Social Imprints created a password-protected website to ensure that only Wikipedia employees can purchase from the internal web store.

Challenge 3: “Create a separate web store where the general public can purchase many of the same products.” Social Imprints’ solution 3:

To leverage Wikipedia’s strong brand equity, we built the web store to resemble a page on the Wikipedia site.

Challenge 4: “Maintain a single inventory database for both web stores.” Social Imprints’ solution 4:

Our inventory management system properly accounts for a single set of inventory for both stores.

Social Imprints staff fulfills orders daily, shipping to 13-plus countries in the developing world.