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Clearslide case study

How social imprints helped clearslide fix a logistics Headache

ClearSlide sales management software gives marketing and sales staff at the Wall Street Journal, LexisNexis, LinkedIn, RackSpace, and other major firms real-time insights into how their customers are interacting with their marketing emails and other communications. For these companies, improved customer communications whether by email, Web, or face to face – mean more business.

The folks at Clearslide approached us with the following

Challenge 1:

Clearslide was growing at an alarming rate and needed a simpler way to process and ship its branded merchandise. Promotional products were stored in an office closet, picked and packed by hand, and shipped by the marketing employees. It was a major waste of the staff’s energy and time.

Social Imprints’ solution 1:

Social Imprints COO Kevin McCracken consulted with Clearside’s marketing department on housing its promotional products off-site at the Social Imprints warehouse. Social Imprints would create a webstore where users could order merchandise and receive shipments within three business days. The webstore was so popular that other Clearside departments were soon using it to manage their promotional product purchases, and to share product information across departments.

Challenge 2:

Create a mailer kit for new hires that would arrive promptly at the new employee’s home. The kit needed to be creatively designed, artistically pleasing, and durable enough to withstand the rigors of shipping.

Social Imprints’ solution 2:

The kits contain a picnic blanket, sunglasses, sunblock, and a congratulations card for each new team member.

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