Existing Customers
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City Year case study

Social imprints’ Solutions
for City Year

City Year AmeriCorps members serve as full-time tutors, mentors, and role models, providing high-impact student, classroom, and school-wide support to help students stay in school and on track to graduate from high school, ready for college and career success. Through their year of service, City Year AmeriCorps members gain invaluable skills and experience, grow as civic leaders, and develop a lifelong commitment to the common good. Founded in Boston in 1988, City Year works in 28 communities across the United States and has international affiliates in London, Birmingham, and Greater Manchester, England and Johannesburg, South Africa. 3,100 AmeriCorps members serve in 315 high-need schools, reaching 205,000 students every day. There are over 25,000 alumni of City Year.

The folks at City Year approached us with the following challenges:

Challenge 1: “City Year’s purchasing agents were hiring multiple print vendors, resulting in glaring inconsistencies in the style and quality of the company’s branded merchandise (and lots of extra paperwork for the home office). ” Social Imprints’ solution 1:

We created an internal web store where City Year’s purchasing agents can make bulk purchases for special events and identity-wear.

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Social Imprints’ solution 2:

We created a full line of products following City Year’s strict branding guidelines. Our designs were pre approved by City Year management.

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Social imprints is the perfect partner for us, they align with our values and our mission and they provide great customer service. They are always flexible and go out of their way to help us achieve what we want. Our City Year store has been a big success and helped us provide our corps members, staff, donors and champions a new way to spread their brand loyalty. Andy Dean Senior Creative Director, City Year